Aruna Seth’s father, Geoff Seth, was an internationally renowned sports footwear designer, and she grew up around his work. However, her passions were for more beautiful and delicate designs, and she eventually went her own route, successfully creating a business designing and selling shoes fit for a queen. Her goal is to make shoes that are both luxurious and comfortable: shoes to build an entire ensemble around. While her creations are stocked in the infamous Harrods department store and more than fifty other locations worldwide, her pieces are still made in small numbers by expert craftsmen in Italy, giving each design a one-of-a-kind feel. She believes in empowering women to stand out from the crowd with bold, statement shoes. Brilliant fashion first needs a stunning foundation, and that is just what Aruna Seth’s designs accomplish.