Hayley Paige has been designing the Occasions collection which is the core bridesmaids collection from Bridal house, JLM Couture since the winter of 2013. Formerly know as Occasions by Jim Hjelm, the newly labeled Hayley Paige Occasions line features award winning dresses with superior craftsmanship and beautiful fabrics, in an array of fashion forward colours. Hayley herself asserts, "My continued goal in designing this collection is to creatively treat life like the special occasion it is." Raised in California, Hayley Paige captures a clever aesthetic that balances playfulness with exceptional detail. Her imaginative interpretations and desire to dress the unique and chic have provided a foundation for an unparalleled take on bridal and occasion wear.
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Paige began her fashion career by interning for Nina Garcia at Elle magazine while attending Cornell University. She went on to work in ready-to-wear for Jill Stuart after receiving honorary attention for her 10-piece bridal collection shown during her graduating year. Eventually her dedication to all things creative led to wardrobe design and styling; where she developed an appreciation for European elements and new Hollywood. Always considering bridal the epitome of dress wear, Hayley Paige established herself as an integral designer for the Melissa Sweet bridal and bridesmaid collections and was the primary designer behind the first Marchesa Eterna bridal collection at Priscilla of Boston. Brought on as a head designer at JLM Couture in the fall of 2011, JLM funded the launch of her namesake collection at the young age of 25.