Margot Rosenthal launched the Dessy Group under the name A&M Rosenthal in 1939, and is credited with the design of the veil and headdress pieces featured on the cover of the 1949 Modern Bride publication at the Plaza Hotel NYC. When the business was given to her daughter Ronnie and son-in-law Andrew in the 1950s, it continued to grow and gather new designers to participate. With a handful of talented artists, the Dessy Group carries an impressive collection of bridesmaid and bridal gowns, accessories and formalwear. Partnering with colour experts, Pantone LLC, they have also formed a new entity, Pantone Wedding, assisting brides in picking out the perfect shade for their bridesmaid gowns.