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Ender Legard
Ender Legard
Behind every great wedding gown is the perfect corsetry, and no one does it better than Ender Legard in the lingerie department, which burst onto the bridal scene, and into our underwear drawers, in 2003. Crafted in Northern Europe using the finest satins, silks and lace, each piece is lovingly created to fit, flatter and finesse the female form, and plays an important behind-the-seams role in perfecting your big day look. The magic in every piece may be tucked secretly out of sight, but is manifest in its ability to give you the confidence and support for plunging necklines, and effortless hold for barely-there silhouettes, leaving you to enjoy your day free of wedding style stresses. It's no surprise the label has found fame, with a celebrity following that counts Celine Dion, Jessica alba and Sarah Jessica Parker among its loyal muses. After all, when it comes to less is more Ender Legard has us covered, laying that perfect foundation for total style confidence and that dream wedding day look.
After gaining skills as a specialist tailor, master corsetiere Asia Smaga launched her own exclusive independent label, Ender Legard in 2003, and was quickly spotted by retail royalty around the world for her ability to create real solutions to bride style dilemmas. Dress slippage, bust support and visible lines were no longer, thanks to a winning formula of cleverly combining flawless fit, functionality and sumptuous luxurious fabrics, which makes each and every piece so unique, so refined, and so sought after. Testament to its ability to fit, flatter and finesse the female form, the label has grown rapidly from boutique bridal to global brand. Thirteen years on and Ender Legard is still conscientiously predicting the trends and continuously reinventing the collection as bridal gowns shift further towards the less is more creations. Innovating and modernising season after season, it leads the way in laying those precious foundations for perfect style for brides, celebrities and stylists across the globe. So its no wonder today the label enjoys a loyal following from many high profile names, as Ender Legard corsets and bodices appear as regularly on the red carpet as down the aisle. They've also stood to critical acclaim, recently being described by US Dancing with the Stars judge Carrie Ann Inaba as 'Better than diamonds'. And what woman wouldn't want to be dressed in diamonds on her wedding day?
